Episode: Tell Your CPA Story with Justin Breen
Tell Your CPA Story with Justin Breen
February 9, 2023
How can we CPAs find and attract the best clients for us? Is there a way we can only work with clients we genuinely enjoy? In this episode, Justin Breen joins Tom to discuss how the art of storytelling and embracing your unique superpower can bring clients who love who you are, and not just what you do.
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00:00 – Intro
04:30 – What two things make a good story?
07:30 – How do you emotionally charge your story?
15:00 – How do you find your unique ability? Your superpower?
20:00 – What does it mean that clients like a “visionary”, not a “tactician”?
25:30 – Do people have to change their world before they can change THE world?
31:00 – Is “Luck” by chance or a result of everything that happens up until a point?
39:10 – How do you get your story to the right people?
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