Episode: Create Client Demand with Brendan Kane
Create Client Demand with Brendan Kane
June 29, 2022
Has your marketing been generating clients? Do you have a strategy to convert people’s curiosity into lasting relationships? Creating and marketing
your brand is an essential pillar in growing your business.
In this episode, Brendan Kane joins Tom to help us discover how to systematically find and engage new clients.
Pre-order Tom’s new book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/
00:00 – Intro
03:24 – How do you get clients to care about your mission?
09:12 – How is marketing not about content?
11:07 – How can a CPA create a hook point?
14:13 – What are the 3 pillars of a successful hook point?
16:12 – How do CPAs balance marketing that is P.R. vs. Call-To-Action?
19:43 – How do you create your story?
Looking for more on Brendan Kane?
Books: “Hook Point: How to Stand Out in a 3-Second World” (March 2022)
“One Million Followers: How I Built a Massive Social Following in 30 Days” (2020)
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