Episode: Casting a Wider Net
Casting a Wider Net with Pamela Slim
WealthAbility for CPAs #63 – How do you begin the process of searching for clients? Are you putting resources into attracting the right people?
In this episode, Pamela Slim joins Tom to help you discover how to build your business by attracting clients outside your usual field of view.
00:00 – Intro
04:03 – What do you mean by “cast a wider net”?
10:26 – Some simple things we can do to increase referrals.
13:20 – How can you identify a community of ideal clients and connections?
20:25 – What are three ‘tiny marketing’ steps we can take immediately?
Looking for more on Pamela Slim?
Book: “The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You”, “Escape from Cubicle Nation”, “Body of Work”
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