Episode: Building a Brand in Turbulent Times
Building a Brand in Turbulent Times with Deb Gabor
WealthAbility for CPAs #58 – These are turbulent times for taxes. Can your branding make the difference? In this episode, Deb Gabor joins Tom to help us discover how strengthening your brand will help serve your clients, and steady your business.
00:00 – Intro
03:44 – What is branding and the role of ‘irrational loyalty’?
07:55 – How important is it to know your ideal customer archetype?
12:09 – Does targeting a customer archetype reduce your potential audience?
15:28 – What is the strongest predictor that someone will buy into your brand?
20:36 – Sacrifices for branding.
23:33 – How does brand impact closing off ‘cracks’ in the customers trust?
28:22 – The top 3 actions a CPA can take to build their brand.
Looking for more on Deb Gabor?
Books: “Irrational Loyalty: Building a Brand That Thrives in Turbulent Times” & “Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything”
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