Episode: Women In Business
Women in Business
In this episode, Tom Wheelwright discusses the untapped market in accounting and that is marketing to female entrepreneurs. He is joined by Marti Barletta who literally wrote the book on marketing to women. She is affectionately known as the high priestess of marketing to women.
Episode Talking Points:
- What are the differences in how women look at finance versus how men look at finance?
- How do women look at taxes and what they are paying?
- What works when marketing to women?
- How do women look at socially responsible investing?
- Why messaging when marketing to women is so important!
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