Crafting Your Brand with Aliza Licht

July 27, 2023

Have you thought about starting a podcast? Maybe a simple newsletter? Your personal brand exists whether you want it to or not, and people will have their opinions. In this episode, Aliza Licht joins Tom to help us discover how to build a system that crafts, re-crafts, amplifies and sustains your brand.

Order Tom’s new book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/

SHOW NOTES:

00:00 – Intro
04:35 – What’s the difference between ‘business brand’ and ‘personal brand’?
10:40 – “What is your super power”?
19:40 – How do we encourage our organization to deliver on high standards of your personal brand?
27:30 – Why is staying on brand so critical to success?

Looking for more on Aliza Licht?
Website: https://alizalicht.com
Book: “On Brand”