Use Science to Increase Your Sales with David Hoffeld

3/11/22

WealthAbility for CPAs #69 – The most successful CPAs are aligned with their clients. They understand that successful sales are about helping the client, not themselves. In this episode, David Hoffeld joins Tom to discuss what your clients – and the clients who passed over you – really think about you.

00:00 – Intro

04:13 – How do you get past the fear and stigma of selling?

08:39 – How do we reframe selling?

10:52 – What is the relationship between ‘framing’ and ‘context’?

16:40 – Adapting our language.

18:55 – Getting over your fear of rejection.

21:59 – Your biggest competitor: Doing nothing.

24:05 – The #1 way businesses can establish trust.

27:00 – The power of social proof.

Looking for more on David Hoffeld? Books: “Sell More with Science: The Mindsets; Traits and Behaviors that Create Sales Success” (March 2022) “The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal”

Website: www.hoffeldgroup.com